The best companies and most successful salespeople live by a three-word mantra—"it’s all about them"—because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including Ame...
Publisher: Brilliance Audio; Unabridged edition (September 5, 2017)
Product Dimensions: 6.5 x 0.6 x 5.5 inches
Amazon Rank: 5969657
Format: PDF ePub fb2 TXT fb2 book
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All about Them shows readers how to use this simple but extremely powerful influencing technique. In brief, in our increasingly interconnected world, successful companies make their relationship with customers the top priority.Further, as author Bruc...
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ss and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.