Making An Impact Online: Creating A Website That Really Works…without Breaking The Bank (Business On A Shoestring)

 Making an impact online: Creating a website that really works…without breaking the bank (Business on a Shoestring) PDF ePub fb2 book

The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.Having an online presence is essential for most bu...

Series: Business on a Shoestring
Paperback: 256 pages
Publisher: A&C Black Business Information and Development; Revised ed. edition (December 1, 2011)
Language: English
ISBN-10: 1408139901
ISBN-13: 978-1408139905
Product Dimensions: 17 x 0.7 x 9.7 inches
Amazon Rank: 8834877
Format: PDF ePub Text djvu book

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ese days. Don't think that a small budget means that you can't compete with larger organisations: if your site is well laid out and your content compelling, you can!This revised edition shows the way, covering topics such as: Choosing the right domain name, Smartening up a basic website, Driving traffic to your website, Analysing web traffic, Affiliate marketing, Search engine listings/optimisation, Taking advantage of free (and safe!) software and training, Relationship networking, Tapping into new or growing trends: Web alerts, RSS, Voice over Internet Protocols, Instant Messaging and Espotting.''All in all this is an excellent introduction for those thinking of setting up their business website, either doing the work themselves or getting in professional developers.'' Professional Manager