Marketing Of Agricultural Produce: This Book Contains Short Case Studies, Reflections And Solutions

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It is my pleasure to have written this book which I believe will be useful to all the trainers and trainees tackling marketing in general and specifically marketing of agricultural produce. This book has nine chapters depicting a conceptual framework from unknown to known concepts in marketing. The chapters are sequentially arranged such that a chapter covered leads to the beginning of the next ch...

Paperback: 228 pages
Publisher: LAP LAMBERT Academic Publishing (October 11, 2013)
Language: English
ISBN-10: 9783659377334
ISBN-13: 978-3659377334
ASIN: 3659377333
Product Dimensions: 5.9 x 0.5 x 8.7 inches
Format: PDF ePub fb2 djvu ebook

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content is has questions and answers. In order to bring out practical aspects of marketing, this book has incorporated short case studies about real life issues. Reflections and additional reading books are suggested.